Directed all marketing, communications, videography, and graphic design efforts contributing to Visioneering’s family of companies being profitable simultaneously for the first time. This includes meeting all yearly business goals despite COVID’s heavy impact on our core client base.
- Launched updated website leading to a 29% increase in Google Search Impressions, 15% decrease in bounce rate, 30% increase in sessions and a 20% increase in overall session length. Further A/B testing increased time on page for key pages by nearly 200%.
- Reframing our marketing strategy away from paid media towards strategic partnerships and referrals after identifying 80% of past clients came from those sources. Focused on building authority with our audience while helping them plan for the future – leading to a 30% increase in social engagement and webinars in 2021 influencing more than $2 million in revenue with a LTV well beyond yet in the years to come.
- Led the transition from Infusionsoft to Hubspot – creating all marketing automations and sales playbooks, streamlining the customer pipeline, gathering historical data, and training sales staff and leadership on standard operating procedures.